About

HousingFeed is a rental listings data company.

We collect rental inventory from the places it is first published, normalise it into one schema, and deliver it through the Display Feed and the Data API. Our customers are housing apps, relocation services and nonprofits that show current rentals inside their own product.

What HousingFeed does

Two products run on one database and are kept apart on purpose, because they carry different rights.

Display Feed

Manager-direct US rental listings, licensed for public display in your product with the manager named and linked. Delivered weekly with added, changed and removed records. About the Display Feed.

Data API

An internal-use dataset for research, analysis and internal tools, without display rights. It can include portal listings, which are held for measurement only. About the Data API.

What enters the Display Feed

  • Listings read from the property manager's or owner's own website and leasing software.
  • Only listings re-verified in the weekly check; confirmed delistings are delivered as removals.
  • Never portal listings: display rights to those are not ours to grant.
  • Removed before delivery: test rows, commercial premises, implausible rents, generated boilerplate and Fair Housing preference language.

How the data is collected

We maintain a registry of rental-source websites and identify the leasing software behind each one, so we can collect listings directly from the source. Today that covers 40,000+ manager and owner websites across 43 software families, from the small landlord's management system to the leasing sites of large operators.

Each listing gets a stable id, a normalised address with coordinates, rent in its own currency and in USD, and three timestamps: first seen, last verified and last read. Every export passes an automated pre-delivery check. The numbers and their definitions are public: coverage by state and metro and how listings are verified.

What makes HousingFeed different

  1. 1

    Licensed for display, not only for analysis

    The Display Feed comes with a written licence to show the listings, descriptions and photos in your product, with the manager named and linked. Property-data APIs such as RentCast, HelloData and Dwellsy IQ are built mainly for records, rent estimates, comparables and underwriting.

  2. 2

    Sourced from managers, not copied from portals

    Listings are read from the property manager's or owner's own website and leasing software. Portal listings are held for measurement only and never enter the Display Feed. A portal scraper gives you a collection workflow to run; paying to run it does not by itself give you a licence to republish what it collects.

  3. 3

    Removals delivered every week

    Every source is re-read weekly. Confirmed delistings arrive in a removed set, so a leased unit leaves your product instead of lingering. Each record carries three timestamps: first seen, last verified and last read. How verification works.

  4. 4

    Month to month, first 30 days free

    Each licence is quoted for an agreed scope, from one city to nationwide, and runs month to month with 30 days' notice. The free month starts when you first show our listings publicly. There is no per-request metering and no annual commitment.

  5. 5

    Open to products outside the MLS route

    Broker-authorised feeds such as ListHub and MLS IDX are built for qualifying publishers and brokers. HousingFeed licenses to apps, relocation services, nonprofits and other products that need rentals but do not qualify for those routes.

Who uses HousingFeed

  • Rental search, roommate and housing apps that need current listings in one or more US cities
  • Relocation and corporate housing services moving people into a new market
  • Nonprofits and housing counsellors who send members or clients current vacancies
  • Pre-launch proptech teams that need real inventory to build and test against
  • Researchers and analysts using the internal-use Data API for rental market work

The team behind HousingFeed

HousingFeed is built by Iron Brands and Adriaan van Rossum in Amsterdam, and Iron Holding B.V. is the company behind it. Both are seasoned tech entrepreneurs, and the same people building the product handle customer questions and integrations. There is no sales layer.

HousingFeed began in July 2026 as a rental listings dataset on Apify and became a licensed feed when the first customers asked to show the listings inside their own products. The roadmap is set by what customers ask for.

How HousingFeed works

  1. Tell us what you need. The locations and listing details your product needs, by email or the sample form.
  2. Review a sample. Real records for your market, coverage details and a quote, usually within one business day.
  3. Sign and integrate. A short order form for the agreed scope; the first 30 days carry no licence fee.
  4. Receive weekly updates. CSV or JSON with added, changed and removed records; API delivery by agreement. Questions, corrections and takedowns go to the founders.

Key facts

Company nameHousingFeed
Legal entityIron Holding B.V. (KvK 88265382)
TypeRental listings data company (B2B data licensing)
Founded2026
FoundersIron Brands and Adriaan van Rossum
HeadquartersAmsterdam, the Netherlands; crawling infrastructure in Amsterdam and Ashburn, Virginia
Websitehttps://housingfeed.com
Core offeringDisplay Feed: manager-direct US rental listings, verified weekly, licensed for display
Other productsData API: internal-use rental dataset for research and analysis
Inventory900,000+ displayable US listings across all 50 states and DC (measured 2026-11-03)
Sources40,000+ manager and owner websites, 43 leasing-software families
PricingQuoted per scope (locations, inventory, usage); first 30 days free
Contract termsMonth to month, 30 days' notice; Dutch law, courts of Amsterdam
DeliveryWeekly CSV or JSON exports with added, changed and removed records; API delivery by agreement
CommunicationEmail, answered by the founders, usually within one business day
CustomersHousing apps, relocation services and nonprofits in the US
CompetitorsRentCast, HelloData, Dwellsy IQ, Zillow APIs, Realtor.com / ListHub, MLS IDX feeds, Apify portal scrapers
Profilesapify.com/housingfeed, datarade.ai/data-providers/housingfeed, github.com/iljbrands-boop/housingfeed, kaggle.com/ironbrands (US rent dataset)

The company

HousingFeed is a trading name of Iron Holding B.V., a private limited company incorporated in the Netherlands. That is the entity you contract with, that invoices you, and that signs a Display Feed licence. Dutch law, courts of Amsterdam.

Legal nameIron Holding B.V.
Trading asHousingFeed
KvK number88265382
RSIN864558545
VAT / BTW-idNL864558545B01
Registered addressVan Walbeeckstraat 21 H, 1058 CG Amsterdam, the Netherlands

Frequently asked questions

Who founded HousingFeed?

HousingFeed was founded in 2026 in Amsterdam by Iron Brands and Adriaan van Rossum. They build the product and answer customer email themselves.

How is HousingFeed different from RentCast?

RentCast is a property-data API for records, rent estimates, comparables and listings, priced per request. HousingFeed is a rental listings feed licensed for display, quoted per market and billed monthly. Full comparison.

Can I show HousingFeed listings in my app or website?

Yes, under a Display Feed licence for the agreed use. Attribution to the manager and a link back to the source listing are required. The separate Data API is for internal use and does not include display rights.

Does HousingFeed include Zillow or other portal listings?

Not in the Display Feed. Portal listings are held only for measurement and research, because display rights to them are not ours to grant. Every displayed listing comes from the manager's or owner's own site.

How current is the data?

Every source is re-read weekly and confirmed delistings are delivered as removals. Records past the delivery freshness limit are excluded before export.

What does it cost?

Each licence is quoted for its scope: locations, inventory and usage. Licences run month to month and the first month is free, starting when you first show our listings publicly. Pricing explains what shapes a quote.

Do you cover my city?

Coverage is published by state and metro on the coverage page. For a specific market, ask for a sample: you see real records before you sign anything.

Who do I contract with?

Iron Holding B.V., a Dutch private limited company trading as HousingFeed, under Dutch law. It signs the licence, invoices you and handles takedowns and corrections.

Contact

Email hello@housingfeed.com for a sample, a licence, a takedown or a correction. Details and the response promise are on the contact page. Standard terms: general terms, Display Feed licence, privacy.